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Gays and Lesbians:
A Desirable Market Segment

$450 billion in annual buying power.

Over 16 million Gays and Lesbians make up 8% of the U.S. population.

Fiercly brand loyal with 84% preferring to buy products and services from companies that direct their advertising to the Gay and Lesbian Community.

Gays and Lesbians are three times more likely to be online than the general public.

Target HR professionals and employers through our employes section.

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