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The GLBT jobseeker naturally shares many characteristics with the typical GLBT consumer. If your company hasn't already tried reaching the GLBT demographic, consider the following interesting facts:
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GLBTs number ~16.5 million consumers, with a combined purchasing power of $450 billion |
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67% of GLBTs actively seek out brands that actively advertise in Gay and Lesbian media |
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77% switched brands to companies with a positive stance toward gays. |
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GLBTs are twice as likely as non-gay populations to have graduated college. |
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GLBTs are twice as likely as the national index to be professionals/managers. |
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GLBTs are twice as likely as non-gay populations to have household incomes over $60,000+ and over $250,000+ per year. |
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Ad Type |
Description |
Dimension |
Max. Size |
File Format |
Rate |
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Top Banner |
Top of page banner, run of site |
468 x 60 |
12k |
JPEG, GIF, Animated GIF, HTML |
$35 CPM |
| Right Banner (large) |
Right of page banner, run of site |
150 x 150 |
8k |
JPEG, GIF, Animated GIF, HTML |
$15 CPM |
| Right Banner (small) |
Right of page banner, run of site |
150 x 100 |
8k |
JPEG, GIF, Animated GIF, HTML |
$10 CPM |
| Company Billboard |
Large banner in top center of Jobseeker Home Page, links to your company's jobs |
270 x 160 |
12k |
JPEG, GIF, Animated GIF, HTML |
$500 one-time setup fee, posted for 30 days |
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Featured job posting |
Your position is distributed in the weekly "ProGayJobs This Week" email newsletter |
up to 45 chars |
N/A |
Text only, requires a posted position on the site |
$50 / listing |
| Top Banner |
Top of page banner on weekly 'ProGayJobs This Week!' email newsletter |
468 x 60 |
12k |
JPEG, GIF, Animated GIF, HTML |
$45 CPM |
| Top Banner |
Top of page banner on bi-monthly email newsletter |
468 x 60 |
12k |
JPEG, GIF, Animated GIF, HTML |
$45 CPM |
| Right Banner (large) |
Right of page banner on bi-montly email newsletter |
150 x 150 |
8k |
JPEG, GIF, Animated GIF, HTML |
$22 CPM |
| Right Banner (small) |
Right of page banner on bi-montly email newsletter |
150 x 100 |
8k |
JPEG, GIF, Animated GIF, HTML |
$15 CPM |
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